Wakea is a premium men’s grooming brand inspired by the lush islands of Hawaii for the “no-fuss” man looking to improve his routine with natural ingredients. 

This brand targets the now 50% and rising of Gen-z and Millennial men looking to elevate their lifestyles and improve their daily routines with natural, premium products. An “essentials pack” is offered through a mailer box subscription, easy to purchase by partners as a gifted item making it hassle-free and convenient for a demographic not too keen on shopping. This was my first experience utilizing AI image generation which was used to develop mockups as well as a user model for the products based on popular TikTok influencer Ashton Hall (famous for his “get ready with me” content).